How to Write an Upwork Proposal That Clients Can’t Ignore (With Examples!)
Introduction
Upwork is one of the largest freelancing platforms, but the competition is fierce. If you want to get high-paying customers, your proposal should stand out. A general offer you don’t want to find out – you need a strategy that notices customers and hits the “Rent” button.
In this guide, you will learn to win the Upwork suggestions with real examples that attract customers and help you secure more projects!
1. Understand the Customers’ Needs
Before writing your proposal, you can read the job post carefully. Many freelancers have sent without taking up generic places that customers really want. Don’t make that mistake!
✅ Identify the main problem that the customer needs to solve. Be aware of any specific skill they are looking for. Understand the budget and timeline.
Example of a bad opening:
“Hi, I’m a professional graphic designer with 5 years of experience. I can do this work completely. Let’s work together.”
Example of a strong opening:
“Hi [client’s name], I saw your job post a modern, eye-catching logo for your brand. I specialize in creating minimal and unique logo design.”
2. Write a Strong Opening Line
Your first sentence determines whether the customer continues to read or go on the next proposal. Instead of presenting yourself first, start with a compelling hook.
✅ Mention any specific about their job post. Ask a question related to their problem. Highlight the previous success associated with their needs.
Examples:
“Your search for a strongly disconnected destination page ends here! I have helped promote businesses up to 50% of their conversions with my customized designs. I show you how I can do the same for you too.”
3. Perform Your Expertise with Evidence
Customers just don’t want to know what you can do – they want proof that you’ve already done it successfully.
✅ Include relevant work tests or case studies. Mention previous customers you have been working on (if allowed), then share the specific results you get.
Example: “!”
4. Customize Each Offer
Avoid copying the same suggestion for each job. Customers can easily see generic messages and they do not take them seriously.
✅ Use the name of the client (if given). See something unique after his job. Show that you have read their needs well.
Example:
“Hi Sara, I saw you looking for an SEO specialist to improve the ranking of your blog. I checked your site and I have some suggestions on how we can customize your content for better Google visibility.”
5. Keep It Short and Focus on the Price
Customers get dozens of offers, so keep it small and impressive.
✅ Avoid unnecessary details – now that direct point. Notice how to solve the problem, not just your skills. Use bullet points to make your message easier to read.
An example of a valuable proposal:
“This is how I can help you achieve your goal:
- Perform a full SEO audit to identify areas of improvement.
- Customize your blog posts for high ranking and traffic.
- Use a feedback strategy to promote the domain authority.”
6. End with a Strong Call for Action (CTA)
If you are interested tell me “Tell me.” Instead, you can guide the customer about what to do next.
✅ Ask a simple, direct question to encourage the answer. Offer further discussion through chat or call. Show enthusiasm about working with them.
Example:
“I like to hear more about your project goals. When will a good time be a good time to discuss the next steps? Looking forward to collaborating!”
Conclusion
Writing the winner Upwork offer is not about luck – it’s about strategy. By understanding the customer’s needs, showing your expertise and keeping it short and individually, you will significantly increase the chances of more jobs.
Start implementing these techniques today and watch Upwork to increase your success!
💬 What is your biggest challenge with Upwork suggestions? Leave a comment below!
